The Opportunity
The waste management market is ripe for disruption. Traditional dumpsters are archaic, expensive, and immobile. GetDumpsterBags.com offers the agility the modern market demands. Our proposal is simple: we build the engine, you handle the volume. We operate on a performance basis because we don't just believe in your product—we bet on it.
Total Addressable Market (Annual)
Audience Split
80% B2B Focus | 20% B2C Volume
Competitive Matrix
We dominate on Cost and Accessibility.
Phase 1: The Algorithm Training
90-Day Runway
Rapid Testing & Audience Segmentation
Month 1: The Probe
We buy data, not sales. We test 10-15 ad creatives against broad audiences (Home Improvement, Construction). We install the Pixel to track every site visitor.
Month 2: The Pattern
The algorithm identifies your "perfect customer." We kill losing ads and re-allocate budget to the winners. Cost-per-click drops; lead quality rises.
Month 3: The Scale
Lookalike Audiences are deployed. We target people mathematically similar to your existing buyers. Revenue volume scales significantly here.
Projected Lead Velocity
Phase 2: Strategic Content Production
We don't just "make ads." We create visual proofs of value that solve specific pain points for each customer segment. These assets will fuel our outreach in Phase 3.
Pro Landscaping
Pain Point: Inefficiency. Wasting man-hours driving debris to the dump daily.
Video Concept: "The Mobile Dumpster"
Split screen: One crew wasting time driving to the landfill vs. a crew filling a GetDumpsterBag and moving immediately to the next job.
Value Prop: "Keep your crew earning, not driving. We handle the waste."
Home Remodel (DIY)
Pain Point: Aesthetics & Damage. Fear of a metal dumpster cracking the driveway.
Video Concept: "Reclaim Your Driveway"
Time-lapse of a garage cleanout. Shows the bag fitting perfectly in a corner, leaving room for the car, unlike a steel bin.
Value Prop: "The dumpster that respects your home. No scratches, no blocked driveways."
Construction Companies
Pain Point: Accessibility. Tight job sites where trucks can't fit dumpsters.
Video Concept: "Go Where Dumpsters Can't"
Drone footage or dynamic shots of a bag being placed in a tight alley, a backyard, or lifted via crane. Visualizing extreme versatility.
Value Prop: "Solve your logistical nightmares. If you can point to it, we can pick it up."
Phase 3: Partnership Acquisition Protocols
With our content assets ready, we initiate deep outreach to build the B2B pipeline. Our objective is Recurring Revenue Partnerships.
Protocol A: "Sniper" Email Outreach
Goal: Securing Preferred Vendor Status
We target companies with >3 active job sites to secure 12-month agreements.
Research: Identify current job sites via permit pulls.
The Ask: "Can we be the exclusive backup for when your main dumpsters are full or can't fit?"
Execution Targets
Target Volume
100 Tailored Emails / Week
Send Strategy
20/Day (Mon-Fri) @ 8:15 AM
Protocol B: Targeted Call Blocks
Goal: Multi-Site Contracts
We only call decision-makers who can authorize fleet-wide or multi-site adoption.
Target: Commercial GCs, Property Managers, Franchise Owners.
The Pitch: "Eliminate the 48-hour wait for dumpster swaps. We are same-day flexible."
Weekly KPI Targets
Dials
25
Per Week
Convos
6
Meaningful
Conversions
3
Meetings/Sales
Focus: High Conversion Partnerships
Seasonal Deployment Calendar
Spring (Mar-May)
"The Awakening"
- Meta Ads: Scale budget. Creative focus: Yard Waste & Cleaning.
- Email: Blast Landscapers for bulk pricing.
Summer (Jun-Aug)
"Maximum Volume"
- Referrals: Push "Give $20/Get $20" flyer with every bag delivery.
- Meta Ads: Retargeting site visitors aggressively.
Fall (Sep-Nov)
"The Harvest"
- Cold Calls: Target GCs rushing to finish exterior work.
- Email: "End of Year" budget utilization offers.
Winter (Dec-Feb)
"Relationship Building"
- Partnerships: Meetings with supply stores for Spring placement.
- Sales: Lock in annual contracts with Property Mgrs.